Marketing your services
Joint UC&R Wales and Cilip Cymru Wales Marketing Your Services Event – Wales Millennium Centre, Cardiff, Wednesday 3rd March 2010
Morning: Visit to Welsh National Opera and Welsh Music Information Centre (Ty Cerdd)
10.00–11am: Tour of the Welsh National Opera library and facilities with Georgina Gouvier, Librarian and Ian Douglas, Company Manager.
The Welsh National Opera is a world-class touring opera company with a permanent company of 250 people. The work of the Chorus, Orchestra, principal singers, music staff and other creative teams is supported by a strong administration. This includes departments specifically specialising in areas including Development, Finance, Marketing, Media, Planning, Technical and WNO MAX (www.wno.org).
11–11.30am: Tour of Welsh Music Information Centre. (Only limited places available)
The Welsh Music Information Centre (WMIC) aims to support and promote all genres of Welsh music. It collects and holds research scores of Welsh composers, recordings of Welsh music and reference materials, and provides an information service on music in Wales (www.wmic.org).
11.30am–1pm: Lunch break. Time to explore the Wales Millennium Centre and Cardiff Bay catering facilities independently.
1pm–1.10pm: Introduction to the Marketing Workshop by Lloyd Ellis, Chair of Cilip Cymru Wales.
1.10pm–3pm: “‘How do you like your eggs in the morning?’: a simple 7 step toolkit for creating strategic marketing plans that really work.” Kay Grieves, University of Sunderland. Venue: David Morgan Suite, Wales Millennium Centre.
The Strategic Marketing Toolkit puts your customers at the centre of service planning, delivery and promotion. Its 7 easy steps will help you to create marketing plans that clarify distinct service offers, target key customer groups and communicate the benefits of your services effectively.
Originally developed by University Library Services at the University of Sunderland, the toolkit has now been employed for various purposes at Sunderland and beyond, and has proved to be both highly accessible and transferable.
The aim of today’s workshop is to share with you the concept of the toolkit and its core techniques, so that you can translate it for your own needs – ensuring your customers fully engage with your services and that you are able to demonstrate the real difference you are making to them.
This workshop, including tours and light refreshments, is available free of charge thanks to sponsorship by Cilip Cymru Wales.
To reserve a place, please e-mail your Name, Institution, and Address to:
Nicola Watkinson: firstname.lastname@example.org
Tel: 01978 293338
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