Welsh Libraries Marketing Innovation Awards 2012 – Swansea University wins again!

There must be something in the water in Swansea! It is the second year running that they have won the HE category in these awards supported by the Welsh Government.

This year the entry was the Celebrating Swansea University Authors project.  The project involved videoing academics talking about writing and the books that they have published, with posters to accompany.  You can see the videos on: http://www.youtube.com/user/CelebrateSUAuthors

Swansea were commended for creative use of the available technology and very clever use of the partnerships with academic staff.  ‘This type of offer demonstrates a clear understanding of the needs of the user and is fully sustainable and replicable.’  The use of QR codes works really well with the target audience and illustrates user insight really well.