Social media helps universities attract the right students

Facebook photo albums, online clips and video briefings for international students are among examples of best practice highlighted in a new report aimed at helping universities and colleges better inform their first-years about life at university.

As part of the JISC-funded Student Expectations of University project, aimed at enhancing applicants’ understanding of university experiences, the 1994 Group have produced this report to illustrate innovative and excellent practice in the areas of: communicating with prospective students; providing information, advice and guidance (IAG) to applicants; and managing student expectations of university.

http://www.jisc.ac.uk/news/stories/2010/11/expectations.aspx